Average Cost to Travel to Italy (2026 Data)

Foreign visitors spent an average of $157¹ (€139.1²) for each night they stayed in Italy in 2025, on lodging, restaurants, shopping, local transport and everything else they bought in the country. That is 32.6%¹ more in euros than in 2019, a period in which Italian hotel prices rose 39.7%¹. Americans spent more: $201¹ (€178.1³) a night over trips of 10.2³ nights, or $2,053¹ a trip before the flight, and the average round trip from the United States adds about $937⁴ on commercial booking data.

The bill depends on where you sleep and where you go more than on almost anything else. A night in a hotel or B&B came with about twice the spending of a night in a rented home, and a night in the Aosta Valley with more than twice that in Molise. The sections below follow the money: the national average and how it has moved since 1999, who spends what, where the money goes, region by region, the prices behind the bill and what a trip costs once the fare is added.

What a night in Italy costs

Foreign overnight visitors spent €54.6 billion³ in Italy in 2025. There were 61.4 million³ of them, 6.3%³ more than in 2024, and they spent 392.8 million³ nights in the country, an average of 6.4³ nights a trip. Italy measures visitor spending per night, so the average travel cost per day in Italy is best read as €139.1² a night, 2.6%³ above the €135.6² of 2024. At the 2025 exchange rate of $1.13⁵ per euro that is $157.18¹.

The figure covers everything a visitor buys inside Italy. It does not include the international flight or train to get there: transport is counted only when an Italian company sells it, such as a domestic train or a taxi.³ Same-day visitors, who cross the border and leave without staying the night, are left out of the per-night average; they spent €68.5³ each. 2025 was a Jubilee year in Rome, and almost two thirds of the growth in foreign spending came from Jubilee visitors.³

The nightly average rose slowly for two decades. It was €74.4² in 1999, €89.3² in 2011 and between €98.2² and €104.9² from 2015 to 2019. It fell to €89.2² in 2020, when few people traveled, and has climbed every year since 2021, to 87.0%¹ above 1999 in euros. In dollars the line also moves with the exchange rate: $79.3¹ in 1999, $117.44¹ in 2019 and $157.18¹ in 2025.

The season changes the nightly bill

Spring was the costliest time of 2025 per night. Foreign visitors spent €143.8¹ ($162.49¹) a night from April to June and €140.8¹ from July to September, against €126.8¹ ($143.28¹) from January to March. The summer quarter brought the most nights, 148.1 million², but not the highest spending per night.

Americans and other visitors

Visitors from the United States spend more per night than almost anyone else in Italy. In 2025 they spent €178.1³ a night, 28.0%¹ above the all-visitor average, and stayed 10.2³ nights, the longest trips of the ten largest markets.³ That made the United States the second-largest market after Germany, with €6,605 million³ or 11.6%³ of all foreign spending in Italy.

The American figure dipped in 2025. Spending per night fell 6.8%¹ from the €191.1³ of 2024, the first fall since 2020, when it dropped to €100.7⁶. In dollars the 2025 figure was $201.25¹, against $206.85¹ a year earlier and $181.34¹ in 2014.

Long-haul visitors spend the most per night.³ Canadians spent €185.2³ a night in 2025 and Americans €178.1³. Among European markets, Britons spent €151.5³ and Austrians €146.5³; Spanish visitors spent the least of the ten largest markets, €110.3³, even though their figure rose from €103.1³ in 2024.

By world region the pattern holds. Visitors from North America averaged €179.6³ a night in 2025, Oceania €162.0³ and Asia €158.2³, against €131.9³ for the euro area and €90.3³ for Africa. Long-haul trips are also longer: North Americans stayed 9.8³ nights on average, euro-area visitors 5.6³.

Average cost to travel to Italy for 10 days

A trip's cost is the nightly spending multiplied by the nights. An American's average trip, 10.2³ nights at €178.1³, came to €1,817¹ or $2,053¹ in 2025. Ten nights at the same rate is €1,781¹ ($2,012.53¹); at the all-visitor average it is €1,391¹ ($1,571.83¹). A week at the American rate is €1,246.7¹, about $1,408.77¹.

Other nationalities take shorter and cheaper trips. The average visitor from Germany, Italy's largest market, spent €911¹ ($1,030¹) over 6.5³ nights; a visitor from the UK spent €803¹ over 5.3³ nights. Canadians come closest to Americans, at €1,722¹ ($1,946¹) a trip.

Where you sleep sets the bill

A hotel bed doubles the bill. Foreign visitors who stayed in hotels and holiday villages spent €206.8³ a night in Italy in 2025, all spending included, and those in B&Bs and farm stays €144.2³; guests in rented homes spent €97.1³, and guests of friends or relatives €97.3³. The hotel night came with 2.13¹ times the spending of the rented-home night, a gap of €109.7¹. Hotels still hosted the largest share of nights, 36.5%³, against 23.7%³ in rented homes.

Rented homes have caught up with hotels, though both got dearer. Counting hotels and B&Bs together, a hotel-type night came with €195.9¹ ($221.37¹) of spending in 2025, 36.4%¹ more than the €143.6¹ of 2019. A rented-home night rose faster, 43.1%¹, from €67.8¹ to €97.1¹. In 1999 the rented-home night was worth €37.9¹, about a third of a hotel night; by 2025 it was about half.

Where the money goes

Lodging takes the largest share of a visitor's budget in Italy: 45.2%³ of all foreign spending in 2025, or €25,627 million³. Restaurants and bars took 23.0%³, shopping 15.2%³, transport bought in Italy 9.5%³ and everything else 7.2%³. If an average night of $157¹ split the same way, roughly $71¹ would go on the bed and $36¹ on meals.

Holidays in art cities bring in most of the money, but they are not the costliest trips per person. Culture and art city holidays drew €21,639 million³ in 2025, 56.8%³ of all holiday spending, from 23.5 million³ holiday travelers, or €921¹ each. A lake holiday cost more per traveler, €1,052¹, and a seaside holiday €1,004¹. Spending on mountain holidays rose 53.9%³ in a year.

The reason for the trip matters too. Holiday travelers spent €38,077 million³ in 2025, 12.2%³ more than a year earlier, or €940¹ per traveler, same-day visitors included. People visiting relatives and friends spent €635¹ each, and business travelers €539¹; business spending fell 20.3%³ in a year.

How visitors arrive also tracks what they spend. Travelers who came by air accounted for 71.4%³ of foreign spending in 2025 and spent €826¹ each, 2.31¹ times the €357¹ of those who came by road. Rail travelers spent about as much as air travelers, €829¹ each, but there were only 1.6 million³ of them.

In total, foreign travelers spent $64.1 billion¹ (€56,724 million³) in Italy in 2025, up from $49.6 billion¹ in 2019 and $28.48 billion¹ in 1999. The pandemic cut the total to $19.8 billion¹ in 2020; it passed the 2019 level again in 2023. Italy's travel surplus, what foreign visitors spend in Italy minus what Italians spend abroad, was €22.7 billion³ in 2025.

Region by region

Where you go inside Italy changes the nightly bill a lot. Counting all spending by foreign travelers, same-day visitors included, per night spent in each region, the Aosta Valley came first in 2025 at €210.1¹ ($237.44¹), followed by Trentino-South Tyrol at €193.7¹ and Liguria at €190.5¹. Molise was lowest at €80.6¹ ($91.04¹); Abruzzo (€82.7¹) and Basilicata (€84.2¹) were next, and Apulia and Sicily were also below €95. The national figure on this basis is €144.4³ a night, a little above the overnight-only average because it includes what day-trippers spend.

The money itself is concentrated. Lazio, with Rome, drew the most foreign spending in 2025, €10,249.8 million², just ahead of Lombardy, with Milan, at €9,983.7 million². Veneto and Tuscany followed, and the four regions together took 56.2%¹ of all foreign spending in Italy. Molise, Basilicata and Abruzzo each drew less than half a percent.

Several southern regions grew far more than the country as a whole. Foreign spending in Apulia rose 174.5%¹ from 2019 to 2025, in Calabria 157.7%¹ and in Sardinia 111.4%¹, against 28.0%¹ for Italy as a whole; in Veneto, with Venice, it was only 0.8%¹ higher.²

Rome and Lazio

No survey measures spending in the city of Rome alone. For an average daily cost for a Rome travel budget, the closest official measure is Lazio, the region around Rome: foreign travelers spent €140.3¹ ($158.58¹) per night there in 2025, same-day spending included. That is below Lombardy (€161.1¹), Tuscany (€154.6¹) and Veneto (€151.8¹) and above Campania, around Naples, at €120.7¹.

Across the four large areas the split of the budget also shifts. Central Italy took the largest share of foreign spending, 28.8%³. Shopping takes 19.2%³ of foreign visitors' spending in the North-West, home to Milan, against 11.2%³ in the South and islands, where lodging takes 48.1%³.

The prices behind the bill

Part of the rise in spending is price. Restaurant prices in Italy rose steadily, from 80.4¹⁵ in 2005 to 128.6¹⁵ in 2025 on an index where 2015 = 100, and were 22.5%¹ above 2019. That is close to the 20.4%¹ rise in consumer prices overall over the same six years.

Hotels are a different story. Italy's hotel prices were 39.7%¹ higher in 2025 than in 2019, about twice the rise in consumer prices overall. The jump came late: the hotel index sat between 97.7¹⁵ and 105.5¹⁵ from 2010 to 2021, then climbed to 146.3¹⁵ by 2025.

Within a year, hotel prices follow the season. In 2025 the hotel index was lowest in January, 129.9¹⁶, and highest in September, 163.7¹⁶: the same room cost about 26.0%¹ more in September than in January. November and December were back near the winter level, 139.0¹⁶ and 132.0¹⁶.

The whole trip, fare included

The figures above count only what visitors spend inside Italy. Europeans also report what a whole trip to Italy costs them, fare and package included. For 26¹⁷ European countries with reliable figures, the whole-trip cost per night in 2024 ranged from €216.60¹⁷ for residents of Cyprus and €204.38¹⁷ for residents of Norway down to €67.67¹⁷ for residents of Denmark. Residents of Germany reported €112.70¹⁷ ($121.99¹), of France €149.66¹⁷ and of Spain €155.00¹⁷.

Small countries rest on small samples, so the order is a guide rather than a precise ranking.

For residents of Germany the whole-trip cost of Italy rose from €88.15¹⁷ a night in 2012 to €112.70¹⁷ in 2024, up 27.9%¹, with a peak of €121.60¹⁷ in 2023.

Getting there from the US

The average round trip from the United States to Italy cost $937⁴ in commercial fare data for the month before September 26, 2026, and November was the cheapest month to fly, at $441⁴. Over the past year, flying into Milan averaged $770¹⁸, $83¹ less than Rome at $853¹⁹ and $183¹ less than Naples at $953²⁰. For the average American trip, the $2,053¹ spent in Italy in 2025 plus today's average fare of $937⁴ comes to about $2,990¹, so the fare is 31.3%¹ of the total. Ten nights at the 2025 American rate plus today's fare comes to about $2,949.53¹.

These fares are averages found by a commercial booking site, not official statistics.

What it means for your trip

For an American, the flight is about a third of an Italian holiday, and it is the most flexible line: in the same month-by-month fare data, November averaged $441⁴ and June $709⁴, so the cheapest month was about 38%¹ below the dearest. Where you sleep is the next lever. A night in a hotel or holiday village came with €206.8³ of spending in 2025, a night in a rented home with €97.1³.

Where and when you go follow. A night in the Aosta Valley or Trentino-South Tyrol came with more than twice the spending of a night in Molise, and hotel rooms cost about a quarter more in September than in January. Prices have also reset since 2019: hotel prices are up 39.7%¹, so a budget built on pre-2020 prices will come up short.

Italy compared with other destinations

Italy is moderately expensive by European standards. Its price level for restaurants and accommodation was 110.8²³ in 2025, where the EU average is 100: above Spain at 85.4²³, below France at 116.0²³.²³ Its hotel prices rose 39.7%¹ from 2019 to 2025, close to the EU's 36.9%¹ and well below Croatia's 53.2%¹.

Conclusions

1. The fare is about a third of an American's Italy trip. Of about $2,990, $937 is today's average round-trip fare and $2,053 was spent in Italy over 10.2 nights in 2025.^{3 4}
2. The bed matters more than the passport. A hotel night came with €206.8 of spending in 2025 and a rented-home night with €97.1, a gap wider than the one between American (€178.1) and Spanish (€110.3) visitors.³
3. The region matters as much as the bed. Per night, the Aosta Valley (€210.1) came to more than twice Molise (€80.6), and four regions took 56.2% of all foreign spending.²
4. The recent rise is mostly price. Spending per night rose 32.6% from 2019 to 2025 in euros while hotel prices rose 39.7% and consumer prices 20.4%.^{2 15}
5. Timing is a real saving. Hotel prices were 26.0% higher in September than in January 2025, and November's average fare was about 38% below June's.^{16 4}