How Much Is WiFi on a Cruise (2026 Data)
Wi-Fi, gratuities, drink packages, tips and insurance priced line by line, plus what cruise lines earn from onboard spending.
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- Graduate of a top-ranked hospitality business school
- Former VP Revenue Management, 400-property hotel group
- Certified hotel-industry analyst
- Former federal consular-fee policy analyst
- Credentialed actuary
- 18 years in travel-insurance underwriting
Key findings
- $23.74WiFi on a cruise costs $23.74 per device per day on average, cheapest plan on 10 major lines.
- $18.60Automatic cruise gratuities average $18.60 per person per day in standard cabins across 10 major lines.
- $101.10Unlimited drink packages average $101.10 per person per day including service charges, across six lines.
- $83.94A 20% service charge turns Carnival's $69.95 daily drink package into $83.94 per person per day.
- $1Curbside porters at Carnival embarkations are customarily tipped $1 per bag.
- 6.8%Comprehensive cruise insurance costs 6.8% of the insured trip cost on average, about $540 per policy.
- $92.60Royal Caribbean earned $92.60 onboard per passenger per cruise day in 2025, up from $57.17 in 2010.
On nearly every cruise line, internet access costs extra.1 The cheapest paid Wi-Fi plan on 10 major cruise lines costs an average of $23.742 per device per day in 2026, so keeping one phone online for a week costs about $166.152. Streaming plans cost more, up to $49.003 a day.
Wi-Fi is only one of the daily charges that start once the ship sails. Automatic gratuities, drink packages with their service charges, tips outside the daily charge and optional insurance all add to the bill, and together they make onboard spending a large business: Royal Caribbean took in $92.6042 per passenger per cruise day on board in 2025. This page prices each extra, line by line.
How much WiFi costs on each cruise line
Cruise lines sell internet by the day and by the device, and at Carnival a plan bought ahead has to cover the whole cruise.5 The cheapest paid plan bought before sailing costs from $16.006 a day on MSC to $30.0037 on Disney and Virgin, and the middle of the 10 lines sits at $23.492. Carnival's Social plan costs $20.405 a day, Margaritaville's Connect plan starts at $19.998 a night and Holland America's Premium plan works out to $26.009 a day on a 7-day package.
Carnival, Holland America and Margaritaville sell Wi-Fi at fixed prices anyone can see before booking; their three cheapest plans average $22.132 a day, close to the 10-line figure. On the other seven lines the price appears only after a cruise is booked and can change from one sailing to the next. The entry-level plans are mostly social-media or browsing tiers, so on most lines streaming video needs a dearer plan, from $21.006 a day on MSC to $49.00 on Disney.3 Royal Caribbean is the exception: its one plan already includes streaming.10
- Disney and Virgin top the list at $30.00 a day.
- MSC's $16.00 is $14.00 below the top.
- Carnival's $20.40 is $9.60 less than Disney's.
| Disney | Standard | 30.00 | Premium (surfing and streaming) | 49.00 | reported |
| Virgin | Premium (every fare includes at least Basic) | 30.00 | Work From Sea | 50.00 | reported |
| NCL | Unlimited pass | 29.99 | Streaming pass | 39.99 | reported |
| Holland America | Premium (Surf comes with Have It All) | 26.00 | Stream | 38.00 | official |
| Princess | MedallionNet Classic, 1 device | 24.99 | Classic, 4 devices (whole package) | 44.99 | reported |
| Royal Caribbean | VOOM Surf + Stream, bought ahead | 21.99 | VOOM, bought on board | 28.99 | reported |
| Carnival | Social | 20.40 | Premium | 25.50 | official |
| Margaritaville | Connect | 19.99 | Business | 39.99 | official |
| Celebrity | Basic | 18.00 | Premium | 26.99 | reported |
| MSC | Browse | 16.00 | Browse + Stream | 21.00 | reported |
Buying before the cruise vs on board
Where a line publishes both prices, buying ahead is cheaper. Carnival's Social plan costs $20.40 a day before the cruise and $22.005 on board, a premium of $1.602 a day or 7.8%2. Its Premium plan rises from $25.50 to $28.00, or 9.8%2. Short 24-hour plans cost more again: $28.005 for Value and $35.00 for Premium.
Because a plan bought ahead must cover every day of the cruise, the daily price multiplies by the length of the trip. Carnival's Social plan comes to $142.802 for one device over 7 days; at the cheapest rate on the list, MSC's, a week costs $112.002, and at the top of the list, $210.002. Families can share: Carnival's Premium Multi-Device plan, sold only before the cruise, costs $90.0014 a day for up to 4 devices, or $22.502 per device.
Royal Caribbean shows the same gap between buying ahead and buying at sea: its VOOM plan is reported at $21.99 a day bought before the cruise and $28.99 bought on board, $7.002 a day more.10
| Social | 20.4 | 22 | not sold |
| Value | 23.8 | 26 | 28 |
| Premium | 25.5 | 28 | 35 |
| Premium Multi-Device (up to 4 devices) | 90.0 | not sold | not sold |
Satellite internet at sea
What the money buys has changed since the big cruise groups moved to low-orbit satellite service. Royal Caribbean's parent company announced Starlink for its ships on August 30, 2022, the first cruise group to do so, and set the end of the first quarter of 2023 as its target.15 The group behind Norwegian, Oceania and Regent followed on April 6, 2023, with a phased rollout.16 By February 28, 2024, MSC had fitted 1517 of its 22 ships and aimed to finish the fleet by May 2024.
Some smaller extras sit outside the daily plans. Chat in Carnival's HUB app starts at $5.0014 per user for the whole voyage, and guests with an active internet plan get free Wi-Fi at the line's private destinations, Celebration Key and RelaxAway, Half Moon Cay.
| Royal Caribbean group | 2022-08-30 | Fleet target end of first quarter 2023 |
| Norwegian, Oceania and Regent | 2023-04-06 | Phased rollout, no end date given |
| MSC | 2024-02-28 (update) | 15 of 22 ships equipped; full fleet targeted May 2024 |
Connectivity turns out to be one of the smaller daily extras. A drink package can cost several times as much.
How much is a drink package on a cruise?
Unlimited drink packages are sold per person per day, and most lines add an automatic service charge of 18% to 20% on top of the listed price. Counting that charge, the six lines with a clear all-in price range from $59.992 a day on Margaritaville to $165.602 on NCL, 2.762 times as much, and average $101.102 per person per day.
The listed price is rarely the price paid. Carnival's CHEERS! package is $69.9518 a day before the cruise plus a 20% service charge, $83.9414 in total. NCL's Premium Plus package, at about $13819 a day, becomes $165.60 with its 20% charge. Royal Caribbean prices its Deluxe package ship by ship, from $70 to $96 with a middle value of $8420 across 29 ships, and adds 18%, for $99.122.
- NCL's $165.60 is 2.76 times Margaritaville's $59.99.
- Carnival's $83.94 is $15.18 below Royal Caribbean's $99.12.
- Celebrity comes second at $130.80.
| NCL | Premium Plus | 138.00 | 20 | 165.60 | reported |
| Celebrity | Premium | 109.00 | 20 | 130.80 | reported |
| Royal Caribbean | Deluxe (middle of 29 ships) | 84.00 | 18 | 99.12 | reported |
| Carnival | CHEERS! | 69.95 | 20 | 83.94 | official |
| Holland America | Signature | 55.95 | 20 | 67.14 | official |
| Margaritaville | Ultimate Beverage Chill | 49.99 | 20 | 59.99 | official |
Four other lines sell drinks differently. MSC's Premium Extra package costs about $8525 a day on sailings of four nights or more and $95 on three-night sailings, and the prepaid price already includes an 18% beverage gratuity, so it is not comparable with the listed-price-plus-charge figures above. Princess folds drinks into its Plus and Premier bundles, described below. Disney sells no unlimited alcohol package at all, only drinks by the glass or bottle.26 Virgin sells a prepaid Bar Tab of $10027 to $1,000 instead of a daily package.
Holland America sells three packages before the cruise: Elite at $60.9523 a day for drinks up to $16, Signature at $55.95 for drinks up to $12 and up to 15 drinks a day, and the alcohol-free Quench at $17.95, each plus 20%.
| Holland America | Elite package | $60.95 a day | drinks up to $16, plus 20% |
| Holland America | Quench (alcohol-free) | $17.95 a day | plus 20% |
| MSC | Premium Extra | $85 a day (4+ nights), $95 (3 nights) | 18% gratuity included when prepaid |
| Princess | Plus and Premier bundles | $65 and $100 a day | drinks up to $15 or $20 each |
| Virgin | Prepaid Bar Tab | $100 to $1,000 | no daily package |
| Disney | No unlimited alcohol package | by the glass or bottle | reported |
How much is the drink package on a Margaritaville cruise
Margaritaville's Ultimate Beverage Chill package starts at $49.9924 per person per night. The line adds a 20% service charge, which brings it to $59.99, the lowest all-in price among the six lines with a clear total.2 The same line also has the highest of the 10 standard daily gratuities in the chart below, $22.0029 per person, in force since February 1, 2025, so the drinks saving is partly offset by the daily charge.
How much is the Celebrity cruise drink package
Celebrity's Premium package is reported to start from $10921 per person per day in 2026, and the price varies by sailing. The line adds a 20% gratuity to beverages and beverage packages, which lifts the all-in price to $130.802, second only to NCL among the six lines.22
Carnival's drink menu, package by package
Carnival publishes its whole drink menu with prices. The CHEERS! package costs $69.95 a day before the cruise and $74.9518 on board, or $89.9414 with the service charge, so buying ahead saves $5.002 a day before the charge and $6.002 after it. The alcohol-free CHEERS! Zero Proof package costs $29.9914 a day, $35.992 with the charge, or $41.99 in total when bought on board.
For sparkling wine, the Bottomless Bubbles package costs $11.9914 a day for adults and $6.95 for children. Carnival raised the adult price from $9.50 on April 2, 2026, the same day it raised its gratuities.30
| CHEERS!, bought on board | 74.95 | 89.94 |
| CHEERS!, bought before the cruise | 69.95 | 83.94 |
| CHEERS! Zero Proof, bought on board | not stated | 41.99 |
| CHEERS! Zero Proof, bought before the cruise | 29.99 | 35.99 |
| Bottomless Bubbles, adult | 11.99 | 14.38 |
| Bottomless Bubbles, child | 6.95 | 8.34 |
Whether a package pays off depends on how much a guest drinks. Beer starts at $6.5018 and specialty cocktails at $10.5018 before the service charge, so the $69.95 listed package price equals about 10.762 beers or 6.662 specialty cocktails a day at the starting prices. CHEERS! covers drinks up to a $20.0014 menu price and takes 25% off dearer ones. Over 7 days it comes to $587.582 per adult with the service charge.
| Beer (mostly 16 oz) | from $6.50 |
| Wine by the glass | from $9.50 |
| Mixed drinks | $7.50 to $20.00 |
| Specialty cocktails | from $10.50 |
| Soft drinks | $2.75 |
| Specialty coffees | $2.50 to $4.25 |
| Energy drinks | $4.95 |
| Water | $1.50 to $5.00 |
Bundles that fold drinks, Wi-Fi and tips together
Two lines sell bundles that cover several extras at once. Princess Plus costs $6528 per person per day and Princess Premier $10028, or $70 and $105 on Sun Princess and Star Princess. Both include drinks up to $15 or $20 each and Wi-Fi for 1 or 4 devices, and both pay the daily crew appreciation charge on the guest's behalf.
Holland America's Have It All costs $6031 per person per day for departures before summer 2027 and $65 after that. It bundles the Signature drink package, the Surf Wi-Fi plan, 1 to 3 specialty dinners and $100 to $300 of shore-excursion credit.
| Princess Premier | 100 | up to $20 each | 4 devices | crew appreciation paid ($105 on Sun and Star Princess) |
| Princess Plus | 65 | up to $15 each | 1 device | crew appreciation paid ($70 on Sun and Star Princess) |
| Holland America Have It All | 60 | Signature package | Surf plan | 1 to 3 specialty dinners, $100 to $300 excursion credit ($65 from summer 2027) |
Packages and bundles are optional. The daily gratuity is the one extra nearly every cruiser pays.
How much to tip on a cruise
Most lines add a gratuity, also called a service charge or crew appreciation, to each guest's account every day. Across the 10 major lines the standard-cabin rate runs from $16.0032 a day on Disney to $22.00 on Margaritaville, with an average of $18.602 per person per day. At that average, a 7-night cruise adds $130.202 per person, or $260.402 for two.
Royal Caribbean charges $18.5033 per person per day, Carnival $17.0014, NCL $20.0034 and Princess $18.0035. Virgin's older Legacy fares include gratuities; its newer VoyageFair Choices fares charge $20.00 a day if prepaid and $22.00 if paid on board.36
- Margaritaville's $22.00 is $6.00 more than Disney's $16.00.
- Carnival and MSC both charge $17.00.
- Royal Caribbean's $18.50 sits mid-table.
| Margaritaville | 22.0 | 2025-02-01 | official |
| NCL | 20.0 | 2023-01-01 | official |
| Virgin (prepaid) | 20.0 | 2025-10 (VoyageFair Choices fares) | official |
| Celebrity | 19.5 | 2026-07-29 | official |
| Royal Caribbean | 18.5 | 2024-11-01 | official |
| Princess | 18.0 | not stated | official |
| Holland America | 18.0 | 2026-06-01 | official |
| Carnival | 17.0 | 2026-04-02 | official |
| MSC | 17.0 | 2026-05-11 | trade press |
| Disney | 16.0 | 2025-01-23 | reported |
Suites pay more, and the gap varies by line. Royal Caribbean charges $21.0033 a day in suites, NCL $25.0034 in The Haven and suites, and MSC $23.0038 in its Yacht Club since May 11, 2026. The top suite rate among the 10 lines is Disney's concierge charge, reported at $27.2532 per person per day. Celebrity has two suite levels: $20.50 for Concierge and AquaClass and $24.50 for The Retreat.22
| 1 | Disney, concierge (reported) | 27.25 |
| 2 | NCL, The Haven and suites | 25.00 |
| 3 | Margaritaville, suite | 25.00 |
| 4 | Celebrity, The Retreat | 24.50 |
| 5 | MSC, Yacht Club | 23.00 |
| 6 | Royal Caribbean, suite | 21.00 |
| 7 | Celebrity, Concierge and AquaClass | 20.50 |
| 8 | Princess, suites | 20.00 |
| 9 | Holland America, suite | 20.00 |
| 10 | Carnival, suite | 19.00 |
| 11 | Princess, mini-suites and Reserve | 19.00 |
How gratuities have risen since 2011
Gratuities rise in steps of 50 cents to $4.00 at a time, and several lines raised them in 2026. Royal Caribbean's standard rate went from $9.75 to $11.6539 on July 1, 2011, and stands at $18.50 today, a rise of $6.852 or 58.8%2. It stayed at $14.5040 from January 2, 2018, until September 7, 2022, then rose three times in just over two years, to $16.00, $18.00 and $18.50.4142
Carnival charged $13.9943 from December 1, 2018, and has charged $17.00 since April 2, 2026, up 21.5%2. NCL made the biggest single jump in the table: from $16.00 to $20.00 on January 1, 2023, a 25%2 rise.44
| 2011-07-01 | Royal Caribbean | 9.75 | 11.65 | 13.90 |
| 2018-01-02 | Royal Caribbean | not stated | 14.50 | 17.50 |
| 2018-12-01 | Carnival | not stated | 13.99 | 15.99 |
| 2022-04-01 | NCL | 15.50 | 16.00 | not stated |
| 2022-05-01 | Carnival | 13.99 | 14.50 | 16.50 |
| 2022-09-07 | Royal Caribbean | 14.50 | 16.00 | 18.50 |
| 2023-01-01 | NCL | 16.00 | 20.00 | 25.00 |
| 2023-04-01 | Carnival | 14.50 | 16.00 | 18.00 |
| 2023-11-11 | Royal Caribbean | 16.00 | 18.00 | 20.50 |
| 2024-11-01 | Royal Caribbean | 18.00 | 18.50 | 21.00 |
| 2026-04-02 | Carnival | 16.00 | 17.00 | 19.00 |
| 2026-05-11 | MSC | 16.00 | 17.00 | 23.00 |
| 2026-06-01 | Holland America | 17.00 | 18.00 | 20.00 |
| 2026-07-29 | Celebrity | 18.00 | 19.50 | not stated |
Tracked year by year, the rate in force at the end of each year shows the staircase. Royal Caribbean's stood at $14.50 from 2018 to 2021 and has been $18.5033 since the end of 2024.
Projection: linear trend of 2018–2026 yearly values, 95% prediction range. Our calculation, not a forecast.
- The rate rose from $14.50 in 2018 to $18.50 in 2026.
- It held at $14.50 for four year ends, 2018 to 2021.
- The total rise is $4.00 a day.
Carnival's rate followed a similar path at a lower level, from $13.9943 at the end of 2018 to $17.00 in 2026.14
Projection: linear trend of 2018–2026 yearly values, 95% prediction range. Our calculation, not a forecast.
- The rate rose from $13.99 in 2018 to $17.00 in 2026.
- It held at $16.00 for three year ends, 2023 to 2025.
- The total rise is $3.01 a day.
Four lines raised their standard gratuity in 2026 alone: Celebrity by 8.3%2, Carnival and MSC by 6.25%2 each, and Holland America by 5.9%2.45303837
- Celebrity's 8.3% rise is the largest of the four.
- Carnival and MSC both rose 6.25%.
- Holland America's 5.9% is 2.4 points below Celebrity's.
Service charges on drinks, dining and spa
The daily gratuity is not the only automatic charge. Most lines add a percentage to every drink and to some other purchases: 20%182235232419 at Carnival, Celebrity, Princess, Holland America, Margaritaville and NCL, and 18% at Royal Caribbean.20 Celebrity also applies its 20% to spa services, specialty dining, room service and the minibar.22 On NCL's Hawaii sailings, a further 4.275%34 general excise tax is added to the prepaid service charge.
| Carnival | 20 | specialty-dining fees | official |
| Celebrity | 20 | spa, specialty dining, room service, minibar | official |
| Princess | 20 | dining room and specialty dining purchases | official |
| Holland America | 20 | all beverage purchases | official |
| Margaritaville | 20 | beverage packages | official |
| NCL | 20 | Hawaii sailings add 4.275% tax | reported |
| Royal Caribbean | 18 | drink packages | reported |
The daily charge covers the crew a guest sees every day. The people who carry bags at the pier and lead tours ashore sit outside it.
Tips outside the daily gratuity
Beyond the automatic charge, tipping is up to the guest, and suggested amounts exist for only a few roles.14
How much to tip a porter at the cruise terminal
At Carnival's terminals, curbside porters, who take checked bags, are customarily tipped $114 per bag. They do not work for the cruise line, so problems go to the porter management on site. Princess likewise calls the tip customary and notes that the porters are not its employees, but gives no amount.46 The table sets out what the lines say about each role.
| Curbside porter at the terminal | $1 per bag, customary; porters are not line employees | Carnival |
| Curbside porter at the terminal | tip customary, no amount; porters are not line employees | Princess |
| Shore-excursion guide, half day | $1 per person, discretionary | Carnival |
| Shore-excursion guide, full day | $2 per person, discretionary | Carnival |
| Tour guide | always appreciated, always optional | Royal Caribbean |
| Stateroom attendant and dining staff | covered by the daily gratuity; extra at the guest's discretion | Carnival |
| Bar and specialty dining | 20% service charge added automatically | Carnival |
| Room service | a gratuity may be given as service is rendered | Carnival |
How much to tip a cruise steward
Nothing extra is required. The daily gratuity already pays the cabin crew: Carnival says 100%14 of gratuities go to the crew guests deal with, such as stateroom attendants. Any extra cash tip is at the guest's discretion, and on Carnival and Princess the daily charge can be adjusted on board before the cruise ends.1435
How much to tip a cruise waiter
Dining-room waiters also share the daily gratuity. Drinks and specialty restaurants work differently: Carnival adds its 20% service charge to beverage purchases and specialty-dining fees, so the tip is already on the bill. Room service is the exception, where a gratuity may be given as the service is rendered.14
How much do you tip on cruise excursions?
Carnival's shore-excursion pages suggest $147 per person for a half-day excursion and $2 for a full-day one, and call the tip discretionary. Royal Caribbean calls a tip for the tour guide always appreciated but always optional.48
How much is cruise insurance?
Cruise insurance comes in two forms: the cruise line's own protection plan, sold with the booking, and independent travel insurance. Comprehensive cruise policies bought through one large US comparison marketplace averaged $54049 per policy in 2026, or 6.8%49 of the insured trip cost; most cost between 4% and 10% of the trip. The average insured cruise cost $7,90849 per trip, not per person, and single premiums ran from $188 to $1,089.
| Average comprehensive premium | $540 per policy |
| Share of the insured trip cost | 6.8% (typically 4% to 10%) |
| Range of comprehensive premiums | $188 to $1,089 |
| Average with optional upgrades | $808 |
| Average medical-only policy | $102 |
| Average insured cruise trip cost | $7,908 per trip |
A policy that covers only medical costs averaged $10249, and adding optional upgrades lifted the average comprehensive premium to $808. On the average trip, 6.8% works out to $537.742, close to the average premium.
The lines' own plans are priced in three different ways. Carnival's Vacation Protection starts at $4950 per person and covers baggage up to $1,500, medical costs up to $20,000 and evacuation up to $50,000.
Princess charges a share of the fare: 10%51 of the total fare for Cancellation Protection on fares up to $5,000 and 8% from $5,000, or 12% for Platinum Protection, with a $59 minimum. On a $3,000 fare, Cancellation Protection costs $3002.
| Carnival Vacation Protection | from $49 | flat price per person |
| Princess Cancellation Protection, fares below $5,000 | 10% of total fare | share of fare |
| Princess Cancellation Protection, fares of $5,000 or more | 8% of total fare | share of fare |
| Princess Platinum Protection | 12% of total fare, minimum $59 | share of fare |
| Holland America Cruise Protection Plan, Standard | from $79 | by fare band |
| Holland America Cruise Protection Plan, Platinum | from $99 | by fare band |
Holland America prices its Cruise Protection Plan by fare band. The Standard plan costs $7952 per person on fares up to $800 and $329 on fares of $3,501 to $4,000, while Platinum runs from $99 to $439. Within a band the share falls as the fare rises: on the $2,001 to $2,500 band, the $209 Standard plan is 10.4%2 of a $2,001 fare and 8.36%2 of a $2,500 one.
- Standard cover rises from $79 to $329 across the bands.
- The top band's $329 is 4.2 times the $79 entry price.
- Each step up adds $20 to $40.
| $0-$800 | 79 | 99 |
| $801-$1,000 | 99 | 119 |
| $1,001-$1,250 | 119 | 149 |
| $1,251-$1,500 | 139 | 179 |
| $1,501-$1,750 | 159 | 209 |
| $1,751-$2,000 | 179 | 239 |
| $2,001-$2,500 | 209 | 279 |
| $2,501-$3,000 | 249 | 329 |
| $3,001-$3,500 | 289 | 379 |
| $3,501-$4,000 | 329 | 439 |
From one cabin's bill to the cruise companies' own accounts: onboard spending is a business in its own right.
What cruise lines earn from onboard spending
Everything bought on board, from drinks and Wi-Fi to the casino, spa, shops and shore excursions, is reported by the listed cruise companies as onboard and other revenue. Divided by passenger cruise days, one passenger on board for one day, it shows what the company takes in per guest per day. That is company revenue, not what guests spend: it also counts items such as cancellation fees and vacation protection sales, and for shops and services run by concessionaires it counts only the percentage the company receives.4 At Royal Caribbean it rose from $57.17532 per passenger cruise day in 2010 to $92.60 in 2025, up 62%2.
The rise was not smooth. Onboard revenue per day stayed between $57.17 and $62.91542 from 2010 to 2016, then climbed to $69.05552 in 2019. In 2021, when ships restarted at 49.3%56 occupancy, it jumped to $101.842. It settled at $86.93 in 2022 and has risen every year since.
Projection: linear trend of 2010–2025 yearly values, 95% prediction range. Our calculation, not a forecast.
- Onboard revenue per day rose from $57.17 in 2010 to $92.60 in 2025.
- 2021 jumped to $101.84 as few passengers sailed.
- 2025 is 1.62 times 2010.
The company's onboard revenue grew faster than its passenger numbers. It reached $5,419 million4 in 2025, 2.942 times the 2010 figure, while passenger cruise days grew 1.812 times, from about 32.3 million to 58.5 million.53
Projection: linear trend of 2010–2025 yearly values, 95% prediction range. Our calculation, not a forecast.
- Onboard revenue rose from $1,843.9M in 2010 to $5,419M in 2025.
- 2021 fell to $591M.
- 2025 is 2.94 times 2010.
Onboard revenue also makes up a bigger share of total revenue than it used to. They were 27.3%2 of Royal Caribbean's total revenue in 2010 and 30.2%2 in 2025, 2.92 percentage points more. The pandemic years pushed the share to 38.6% in 2021, when total revenue collapsed.56
Projection: linear trend of 2010–2025 yearly values, 95% prediction range. Our calculation, not a forecast.
- The share rose from 27.3% in 2010 to 30.2% in 2025.
- 2021 peaked at 38.6%.
- 2011 was the low point at 26.7%.
The other two listed cruise groups show the same pattern. At Carnival's parent group, onboard revenue per passenger cruise day was $71.96612 in 2019 and $90.48622 in 2025, up 25.7%2, and onboard revenue was 34.6% of total revenue in 2025.62 Its 2021 figure, $111.02, reflects the same restart effect seen at Royal Caribbean.
| 2019 | 6,721 | 20,825 | 93.4 | 71.96 | 32.3 |
| 2020 | 1,910 | 5,595 | 26.5 | 72.14 | 34.1 |
| 2021 | 908 | 1,908 | 8.2 | 111.02 | 47.6 |
| 2022 | 5,147 | 12,168 | 54.6 | 94.27 | 42.3 |
| 2023 | 7,526 | 21,593 | 91.4 | 82.34 | 34.9 |
| 2024 | 8,558 | 25,021 | 100.5 | 85.15 | 34.2 |
| 2025 | 9,202 | 26,622 | 101.7 | 90.48 | 34.6 |
The group behind Norwegian, Oceania and Regent takes in the most per guest on board of the three: $124.21652 per passenger cruise day in 2025, up 31.8%2 from $94.24 in 2019 and 1.342 times Royal Caribbean's figure.
| 2017 | 1,646.1 | 5,396.2 | 18.5 | 88.87 | 30.5 |
| 2018 | 1,795.3 | 6,055.1 | 20.3 | 88.54 | 29.6 |
| 2019 | 1,945.0 | 6,462.4 | 20.6 | 94.24 | 30.1 |
| 2020 | 412.8 | 1,279.9 | 4.3 | 96.48 | 32.3 |
| 2021 | 255.2 | 648.0 | 1.8 | 143.48 | 39.4 |
| 2022 | 1,590.0 | 4,843.8 | 12.8 | 124.30 | 32.8 |
| 2023 | 2,796.0 | 8,549.9 | 23.3 | 119.94 | 32.7 |
| 2024 | 3,064.1 | 9,479.7 | 24.6 | 124.59 | 32.3 |
| 2025 | 3,139.9 | 9,827.6 | 25.3 | 124.21 | 32.0 |
Measured from 2019, the last full year before the pandemic, Royal Caribbean's onboard revenue per passenger day grew 34.1%2, ahead of the Norwegian group's 31.8% and Carnival's 25.7%. All three figures are in current dollars, before inflation.
- Royal Caribbean grew 34.1%.
- The Norwegian group grew 31.8%, 2.3 points less.
- Carnival's 25.7% is 8.4 points behind Royal Caribbean.
Where US cruise passengers sail and cruise jobs are
Cruise passengers are concentrated in a few states. In 2024, cruise passengers made 45,72969 thousand visits to US states, and Florida alone accounted for 22,66869 thousand of them, 49.6%2 or about half. Alaska followed with 6,238 thousand, then Texas with 3,400 thousand and California with 3,093 thousand.
- Florida's 22,668 thousand visits are 3.6 times Alaska's 6,238 thousand.
- Texas and California are close at 3,400 and 3,093 thousand.
- South Carolina closes the list at 555 thousand.
Drink, Wi-Fi and gratuity prices do not vary by state, so the map shows a related measure: jobs supported by cruise tourism per 100,000 residents. Alaska leads with 1,547.82, 2.092 times Florida's 739.72, because its 11,400 cruise jobs are spread over just 736,537 residents.6970 Louisiana, Washington and Hawaii follow at 164.7, 148.8 and 104.5.
Florida's lead in passengers comes with the most jobs in absolute terms: 172,10069 jobs in Florida were supported by cruise tourism in 2024, against 11,400 in Alaska. At the other end of the map, Vermont's rate of 15.5 rests on about 100 jobs, so figures for small states are rough.
- Alaska's 1,547.8 is 2.09 times Florida's 739.7.
- Louisiana is third at 164.7.
- Vermont shows the lowest rate, 15.5.
What the extras add up to on a 7-night cruise
Put together, the fixed daily extras add up quickly. At the averages on this page, the standard gratuity and the cheapest Wi-Fi plan come to $42.342 per person per day, or $296.352 over 7 days, before a single drink. The weekly bill, extra by extra, at the averages above:
- Gratuity at the 10-line average: $130.20 per person per week.2
- Cheapest Wi-Fi plan at the 10-line average: $166.15 per device per week.2
- Carnival's CHEERS! package with service charge: $587.58 per adult per week.14
- Comprehensive insurance at the market average: 6.8% of the trip cost.49
For a Royal Caribbean guest, the standard gratuity and the pre-cruise VOOM plan alone total $40.492 a day, equal to 43.7%2 of what the company took in on board per passenger cruise day in 2025.
FAQ
Is WiFi free on any cruise line?
Can you remove or change automatic gratuities?
Is it cheaper to buy a drink package or Wi-Fi before the cruise?
Does a drink package cover every drink?
Conclusions
- The fixed daily extras add up before any optional spending. The average gratuity plus the average cheapest Wi-Fi plan is $42.34 per person per day, $296.35 a week, before a single drink.2
- The printed price is rarely the price. Most drink packages add an 18% to 20% service charge, and the six all-in package prices differ 2.76 times from the lowest to the highest.2
- Buying ahead is the one built-in discount the lines publish. Carnival's drink package is $6.00 a day cheaper all-in before the cruise, and its Social Wi-Fi plan $1.60 a day cheaper.514
- Onboard revenue has grown faster than passenger numbers. Royal Caribbean's onboard revenue grew 2.94 times from 2010 to 2025 while its passenger cruise days grew 1.81 times, so revenue per passenger day rose 62%, and its standard gratuity rose 58.8% since 2011.2
Methodology
- Prices: 10 major cruise lines selling North American sailings in US dollars, read in September 2026.
- Gratuity history: dated increases 2011-2026 for six lines.
- Onboard revenue: Royal Caribbean 2010-2025, Norwegian group 2017-2025, Carnival group 2019-2025.
- States: passenger visits for the 10 states with published figures; jobs for all 50 states and DC.
Definition. The headline Wi-Fi figure is the simple mean of the cheapest paid, per-device, per-day internet plan bought before the cruise on 10 major lines (Carnival, Royal Caribbean, NCL, MSC, Princess, Celebrity, Holland America, Disney, Virgin, Margaritaville). Where a basic tier is included in the fare (Virgin; Holland America's Surf in Have It All), the cheapest tier sold on its own is used. Gratuity figures are the automatic daily charge per person in a standard cabin. Drink package all-in prices are the listed daily price plus the line's automatic service charge.
Data sources. Cruise line price, gratuity, package and protection-plan pages (Carnival, Holland America, Margaritaville, Royal Caribbean, NCL, Celebrity, Princess, Virgin); cruise group press releases on Starlink; Form 10-K filings of Royal Caribbean Cruises Ltd., Carnival Corporation & plc and Norwegian Cruise Line Holdings Ltd. on SEC EDGAR; Tourism Economics' study of cruise tourism in the US in 2024; US Census Bureau state population estimates; dated 2025-2026 market price reports and trade press for prices the lines show only after booking; Squaremouth's 2026 cruise insurance cost report.
Calculations. Means, medians, weekly totals, all-in package prices, percentage rises, onboard revenue per passenger cruise day (onboard and other revenue divided by passenger cruise days, both as printed in each 10-K, nominal dollars), onboard share of revenue and jobs per 100,000 residents (jobs rounded to hundreds by the source, divided by 2024 population) are Travel Statistics Bureau's own arithmetic. Projections on the yearly line charts are an ordinary least-squares linear trend with a 95% prediction range, fitted over the years stated under each chart: our calculation, not a forecast. The Carnival and Norwegian series are tables, not trend lines, because of the 2021 restart spike and short runs.
Limitations. Seven of the 10 Wi-Fi prices, several drink package prices and the Disney gratuity come from dated 2025-2026 market price reports because those lines show prices only after booking; they change by sailing. Carnival's FAQ page prints higher on-board prices for two Wi-Fi plans than its internet plans page; the internet plans page is used. MSC's prepaid drink price already includes its 18% gratuity, so MSC is kept out of the listed-price-plus-charge comparison. Carnival's per-day onboard revenue before fiscal 2019 is not shown because its filings do not print passenger cruise days for those years. Small-state job rates are imprecise because jobs are rounded to hundreds.
Sources
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About the author
Anneliese Kurz analyzes hotel pricing, occupancy trends, loyalty-program value and the economics of the lodging sector. A graduate of one of Europe's leading hospitality business schools, she began her career in front-of-house operations before moving into revenue management, where she built demand-forecasting models for luxury and midscale properties. She rose to Vice President of Revenue Management for an international hotel group with more than 400 properties, overseeing pricing strategy across Europe, the Middle East and Asia-Pacific. During that period she led the group's response to two major demand shocks and developed the internal benchmarking system still used to compare property performance against market data. Anneliese holds a professional certification in hotel-industry analytics and has lectured on revenue strategy at her alma mater and at industry conferences. Her analyses rely on industry benchmark data, public company filings and her own modeling, with methodology disclosed on every piece.
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